Guide

Logistics and Distribution

Koray Çetintaş 23 April 2021 1 min read

In the logistics and distribution sector, on-time delivery, vehicle efficiency, and customer satisfaction are intrinsically linked. Operations managed without a digital planning and tracking infrastructure create both cost and quality issues. In this case study, we describe the digital transformation process of a regional distribution company.

Client Profile

A logistics company providing regional distribution and warehousing services. A fleet of 40 vehicles, 300+ daily delivery points.

Challenges Faced

  • Lack of Route Planning: Vehicle routes were left to driver experience. Multiple vehicles could go to the same area, leading to fuel and time waste.
  • Difficulty in Delivery Tracking: Whether an order had been delivered or not was only learned when the driver returned to the warehouse.
  • Warehouse Inefficiency: Shelf organization and product placement were not standardized, extending picking times.

Our Solution Approach: Logistics Management and Route Optimization

  • Smart Route Planning: Automatic route generation based on address, load, and time window. Optimization according to vehicle capacity and regional density.
  • Real-time Delivery Tracking: Delivery confirmation, photo-based delivery receipt, and GPS location recording via mobile application.
  • Warehouse Management System: Barcode-based shelf management, FIFO/FEFO compliant outbound sequencing.

Results We Achieved

  • Daily deliveries per vehicle increased by 25%
  • Fuel costs decreased by 20%
  • Delivery discrepancies decreased by 90%
  • Warehouse picking time shortened by 35%

About the Author

Koray Cetintas is an advisor specializing in digital transformation, ERP architecture, process engineering, and strategic technology leadership. He applies a "Strategy + People + Technology" approach shaped by hands-on experience in AI, IoT ecosystems, and industrial automation.

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