Guide

Logistics and Distribution

Koray Çetintaş 23 April 2021 2 min read

In logistics, on-time delivery, vehicle efficiency, and customer satisfaction all pull on the same thread. Let one slip and the others follow. When planning and tracking run without a proper digital backbone, you end up paying twice: once in cost, once in service quality. Here’s how a regional distribution company worked through that.

Client Profile

A logistics company handling regional distribution and warehousing. A fleet of 40 vehicles serving more than 300 delivery points a day.

Challenges Faced

  • Lack of Route Planning: Routes were left entirely to driver experience. Two or three vehicles might head to the same area on the same day, burning fuel and time.
  • Difficulty in Delivery Tracking: Whether an order had actually been delivered only became clear once the driver was back at the warehouse that evening.
  • Warehouse Inefficiency: With no standard shelf layout or product placement, picking took far longer than it should have.

Our Solution Approach: Logistics Management and Route Optimization

  • Smart Route Planning: Routes built automatically from address, load, and time window, then optimized against vehicle capacity and how dense each region is.
  • Real-time Delivery Tracking: Delivery confirmation, a photo-based receipt, and GPS location capture, all through the mobile app.
  • Warehouse Management System: Barcode-driven shelf management with FIFO/FEFO-compliant outbound sequencing.

Results We Achieved

  • Daily deliveries per vehicle increased by 25%
  • Fuel costs decreased by 20%
  • Delivery discrepancies decreased by 90%
  • Warehouse picking time shortened by 35%

About the Author

Koray Cetintas is an advisor specializing in digital transformation, ERP architecture, process engineering, and strategic technology leadership. He applies a "Strategy + People + Technology" approach shaped by hands-on experience in AI, IoT ecosystems, and industrial automation.

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