Food and FMCG

In food and FMCG, everything comes back to two things: dates and batches. The moment you lose track of an expiration date, of which batch a product came from, or of how fast distribution is turning over, spoilage starts to pile up and food safety risk climbs with it. This case study walks through how a regional food manufacturer and distributor moved that whole picture onto a digital footing.

Customer Profile

A food company handling both production and distribution at a regional scale. It runs with 60 employees, a network of more than 150 dealers, and over 200 shipments a day.

Challenges Faced

• High Spoilage Rate: Expiration dates and batches were tracked by hand. Products past their shelf life often sat in the warehouse with nobody noticing.
• Order Complexity: Orders came in from dealers by phone and email, and the errors followed: wrong product, wrong quantity, over and over.
• Distribution Inefficiency: Route planning and vehicle loading ran on experience alone, with no optimized system behind them.

Solution Approach: B2B and Inventory Management System

• Batch and Expiration Date Management: Every batch tracked from production through distribution, with dispatch sequenced automatically on a FEFO basis so that whatever expires first ships first.
• B2B Order Portal: A digital platform where dealers place orders around the clock and see stock availability in real time.
• Distribution Optimization: Route-based loading plans and optimized delivery sequencing.

Results Achieved

• Spoilage of expired products fell by 50%.
• Dealer order errors dropped to near zero.
• Distribution efficiency rose by 30%, and fuel costs came down with it.
• Audit times were cut by 80% thanks to batch-level traceability.