Food and FMCG

The food and fast-moving consumer goods (FMCG) sector is distinguished by its requirements for expiration date tracking, batch-level traceability, and rapid distribution. In this domain, a lack of digital infrastructure not only increases spoilage rates but also magnifies food safety risks. This case study details the digitalization journey of a food manufacturer and distributor.

Customer Profile

A food company operating at a regional scale for both production and distribution. It has 60 employees, a network of over 150 dealers, and handles more than 200 shipments daily.

Challenges Faced

• High Spoilage Rate: Expiration date and batch tracking were managed manually. Products nearing their shelf life often remained unnoticed in the warehouse.
• Order Complexity: Orders received from dealers via phone and email were prone to errors, leading to frequent issues with incorrect products and quantities.
• Distribution Inefficiency: Route planning and vehicle loading processes were based on experience rather than optimization.

Solution Approach: B2B and Inventory Management System

• Batch and Expiration Date Management: Tracking of every batch from production to distribution. Automatic dispatch sequencing based on the FEFO (First-Expired, First-Out) principle.
• B2B Order Portal: A digital platform enabling dealers to place orders 24/7 and view stock availability.
• Distribution Optimization: Route-based loading plans and delivery sequence optimization.

Results Achieved

• Spoilage of expired products decreased by 50%.
• Dealer order errors were reduced to near zero.
• Distribution efficiency increased by 30%, leading to lower fuel costs.
• Audit times were shortened by 80% through batch-level traceability.