Guide

Manufacturing and Trade SMBs

Koray Çetintaş 27 November 2025 2 min read

SMBs operating in manufacturing and trade must execute large operations with limited resources. While a founder-centric management model works up to a point, as the company grows, issues such as information silos, cash flow uncertainty, and cost control emerge. This example illustrates the digital transformation process of a small-scale manufacturing workshop.

Client Profile

Metal parts machining workshop. 25 employees, founder-centric management, order-based production.

Challenges Faced

  • Information Silos: Pricing, customer history, and supplier information resided solely in the founder’s memory or notebooks. Operations halted when the founder was on vacation.
  • Cash Flow Uncertainty: How payments for the upcoming month would be met was unclear until month-end. Cash flow projections could not be made.
  • Lack of True Cost Visibility: It was unknown which products were profitable and which were loss-making. Quotes were based on experience.

Solution Approach: Cloud-Based SMB ERP Package

  • Corporate Memory: All customer interactions, quotes, and orders are in a digital environment. Dependence on the founder was eliminated.
  • Cash Flow Statement: Automated cash flow projection based on receivables and payables due dates. The cash position for the next 3 months can be viewed instantly.
  • Product-Based Cost Tracking: Automatic calculation of material, labor, and overhead costs for each order.

Achieved Results

  • Founder’s operational burden decreased by 60%
  • Cash flow visibility extended to 3 months
  • Quote accuracy increased by 45%
  • New customer acquisition time shortened by 30%

About the Author

Koray Cetintas is an advisor specializing in digital transformation, ERP architecture, process engineering, and strategic technology leadership. He applies a "Strategy + People + Technology" approach shaped by hands-on experience in AI, IoT ecosystems, and industrial automation.

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